Almost There: Blending, Bottling, and the Boring Stuff

Many of you have been asking lately about when you can get your hands on some Paper Planes.

Soon - the answer is soon!!

At the end of November we selected our final blend and decided to go entirely with our lots fermented in neutral oak - and it tastes even better than we ever imagined! At the beginning of this project, both Kyle and I wanted to ferment the wine stainless steel to get that wet stone, flinty character that we're both such fans of. Just for fun, We ended up fermenting half in stainless steel and half in neutral oak ("neutral" oak doesn't have any of that oaky flavor - it just acts as a really lovely porous vessel that creates more complexity). In the end, we decided to only use the 8 barrels in neutral oak. Our final product is a wine that is crisp with fresh floral notes and a complex, long finish.

People have asked us what style we are making the wine in (Provence vs. Burgandy) and I always tell them, "neither!" While Paper Planes is dry and has that salmon/peachy color that we've come to love in Provence style rosés, we want to celebrate California rosé and help begin to establish what puts California rosé on it's own level.  We did things a little differently than most - and we're excited about that. 


After we blended, we cold and heat stabilized the wine to get it ready for bottling. Although we're bottling with a machine, the type of labels we decided on (super pretty die cut/foil stamped) can't be applied by machine, so we've recruited a group of our closest friends and family to help us hand label the day after Christmas. Because nothing says it's the holidays like sitting in a cold warehouse hand applying sticky paper to 2,200 bottles! 

Lastly, while the final piece of the puzzle might be the most boring piece, it is the most essential: the license. As soon as we have our final government approval (and we hope it is just days away) our online shop will be live and Paper Planes will be available to all. In the mean time, be sure to sign up for our newsletter to be the first to know when we're officially up and running. 

What's In A Name? The Story of Paper Planes

When Kyle and I first started talking about making rosé back in 2011, there were a lot of things that we knew from the start. It had to be a rosé of pinot noir. It had to be from Russian River Valley. It couldn't be too feminine, sweet, or fruity. It should be nostalgic and whimsical but not cheeky. It had to be light, fun, fresh, and something that you could bring to a picnic in the park or a cocktail party on New Years Eve. We wanted it to be not just a bottle of wine but a reason to call your friends and get together. 

Almost three years later, when we decided to get serious about rosé, all those things stayed true. Our only problem was how to capture those feelings in a word or two. We met with brand consultants and made lists hundreds of words long trying to come up with the perfect name. We found a few that we liked, but nothing that clicked.

The day before our "eureka" moment, we were waiting to board a flight up to San Francisco. I started folding my boarding pass into a paper plane to pass the time. We joked about how I wasn't very good at making them, but how fun they were and their inherent nostalgia. Still, nothing clicked. The next day, while walking to dinner in San Francisco, Kyle shouted out suddenly "Paper Planes!" 

At that moment, we knew we found it. Fun, light, whimsical, nostalgic, simple and playful, it hit all the notes we'd been searching for. Coincidentally, 6 years ago, when we first met, "Paper Planes" by M.I.A. was one of the first songs we danced to. So I guess it was meant to be, it just took us a few years to figure it out.

Paper Planes Rosé 

Rosé Isn't An Afterthought - It's Our Only Thought.